The Brief: Goose Eyewear
The brand is a chain of stores that sells glasses. The main product stands out because of its price and home-made feel. The target audience is college students. The aim is to convey a sense of wonder, while at the same time being modern.
Produce a combination mark that uses the colour yellow. The logo will be embroidered on uniforms. Take into account the company's values and preferences, and make sure it will work for the planned use-cases.
The Idea:
The combination of illustration and wordmark gives the logo versatility and depth across different applications. The illustration remains minimal and refined, making it ideal for embroidery or subtle branding on garments. The wordmark features a playful twist on the double ‘o’, subtly echoing the shape of glasses while tying into the bird theme with wing-inspired edges, making it both distinct and memorable.
Applying colourtheory
While yellow evokes happiness and energy, it can also carry associations with intensity or anxiety when used on its own. By pairing it with harmonious tones like soft greens and warm oranges -neighbouring hues on the colour wheel, the palette feels more balanced and inviting. This combination maintains a sense of warmth and optimism while giving the brand a fresh, uplifting energy.
By combining authentic lifestyle moments with clean, modern product visuals, the brand creates an aspirational yet relatable aesthetic that strongly resonates with a younger audience.